September082009

The city of Melbourne, Australia re-branded this summer. Lovely. According to the conversation over at Brand New many people seem to think that the logo captures the essence of the city well. The identity design was developed by the Sydney office of Landor and the City of Melbourne paid $A91,000 (US$74,000) in “preliminary research for the new brand” and $A148,000 (US$120,000) for the design itself. A bit on the expensive side, but very versatile and well-researched it appears.

The city of Melbourne, Australia re-branded this summer. Lovely.

According to the conversation over at Brand New many people seem to think that the logo captures the essence of the city well.

The identity design was developed by the Sydney office of Landor and the City of Melbourne paid $A91,000 (US$74,000) in “preliminary research for the new brand” and $A148,000 (US$120,000) for the design itself. A bit on the expensive side, but very versatile and well-researched it appears.